Senior Manager, Brand Strategy, Global Payment Network
Core
Lead brand strategy, design and deploy strategies to drive brand equity and bottom-line growth for a global payments network.
Role type
Senior Manager, Brand Strategy
Builds
Global payment network brands (Discover, Diners Club, Pulse) and associated marketing programs
Domain
Financial Services / Global Payments
Deliverable
product features
Required skills
strategic influencing, quantitative analysis, qualitative analysis, program management, integrated marketing, performance tracking, strategic execution
Preferred skills
financial modeling, economic forecasting, product development
Technologies
dashboards
Responsibilities
Structure customer and market research programs globally; translate B2B and B2C insights into go-to-market strategies; design and manage brand health metrics and associations dashboards; convert high-level strategy into technical business requirements and actionable programs
Seniority
Senior, hands-on IC with team leadership