Manager, Integrated Product Marketing | Retail Bank
Core
Develop go-to-market strategies, product identity, and messaging for integrated campaigns connecting with various consumer segments to drive business results.
Role type
Manager, Integrated Product Marketing
Builds
Integrated marketing campaigns and cohesive customer experiences across the marketing ecosystem
Domain
Retail Banking / Consumer Marketing
Deliverable
product features
Required skills
Strategic planning for multi-channel campaigns, consumer product marketing, translating data/insights into strategy, creative brief development, cross-functional collaboration
Preferred skills
Brand strategy focus, campaign development leadership
Technologies
None stated
Responsibilities
Drive research agenda and market analysis, develop value propositions and messaging hierarchies, translate business objectives into creative briefs, define strategic questions and measure campaign effectiveness, develop marketing campaign roadmaps, collaborate with Brand, Channel Leads, and Product Strategy teams
Seniority
Manager, hands-on IC