Manager, Brand Partnerships & Social Media Strategist (Auto)
Core
B2B brand marketer managing influencer strategies, social media campaigns, and brand voice for Capital One Auto's Dealer Navigator mid-funnel marketing.
Role type
Manager, Brand Partnerships & Social Media Strategist
Builds
Integrated marketing campaigns, content creator strategies, and brand health reports for Dealer Navigator
Domain
Automotive / Financial Services Marketing
Deliverable
product features
Required skills
B2B brand marketing, influencer strategy, social media campaign management, cross-functional collaboration, creative process leadership, brand health management, data-driven decision making, project management, client relationship management, content calendar management
Preferred skills
Automotive industry experience, sponsorship/event production experience, Generative Engine Optimization (GEO) strategy, financial services experience
Technologies
Google Suite (Sheets, Docs, Slides), social media platforms (YouTube, Meta, TikTok, Facebook, Instagram, Reddit)
Responsibilities
Oversee implementation of B2B content creator strategies and external agency relationships; define platform presence on YouTube, Meta, TikTok; uphold brand tone of voice across channels; guide social media content creation process; advise partner teams on social media strategies; develop integrated briefs for organic, paid, and creator-led projects; support B2B experiential activations; oversee creative development quality and schedule; manage Brand Health with external agency.
Seniority
Manager, hands-on leadership
