Innovation & Growth Marketing Manager
Core
Lead Robeco's global social media and paid search strategy, drive AI-powered marketing innovation, and scale digital growth initiatives across global teams.
Role type
Senior IC marketing manager (growth & innovation)
Builds
Global social media campaigns, paid search performance, AI-driven marketing pilots, and scalable digital growth programs
Domain
Financial services / Digital marketing / AI
Required skills
Global social media strategy, paid search management, AI adoption & pilot leadership, team management, change management, data analysis, budget allocation, cross-functional campaign execution
Preferred skills
Experience with marketing transformation, emerging marketing technology evaluation, social media agency delivery
Technologies
AI tools, automation platforms, social media management tools, paid search platforms
Responsibilities
Define and lead global social media and paid search strategy; Drive performance of paid and organic social media; Optimize channel effectiveness through KPI management and data analysis; Champion AI adoption in Marketing by identifying use cases and scaling solutions; Lead marketing innovation and team development
Seniority
Senior, hands-on IC with team leadership
