Marketing Automation & AI Lead (w/m/d)
Core
Lead the strategy, optimization, and governance of a global marketing technology ecosystem, driving efficiency and customer engagement through automation and AI.
Role type
Senior Marketing Operations & AI Lead
Builds
Scalable marketing automation programs, AI-powered customer journeys, and integrated MarTech platforms
Domain
B2B Industrial Marketing / MarTech / AI
Required skills
Marketing Automation strategy, MarTech ecosystem management, AI enablement, Data governance, Cross-functional project management, Stakeholder influence, Change management, Vendor management, API/Integration knowledge, Performance marketing
Preferred skills
HubSpot/Salesforce expertise, Microsoft Copilot/Azure, AI content tools (HeyGen, Gamma), Performance marketing scaling, SAP integration, Enterprise AI governance