Marketing Automation & AI Lead (w/m/d)
Core
Lead the strategy, optimization, and governance of a global marketing technology ecosystem, driving efficiency and customer engagement through automation and AI.
Role type
Senior Marketing Automation & AI Lead
Builds
Scalable automation programs, AI-powered marketing solutions, and integrated MarTech ecosystems
Domain
B2B Manufacturing / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing automation strategy, AI enablement, data governance, cross-functional project management, MarTech platform administration, workflow design, lead management, campaign optimization, vendor management, API/integration knowledge, change management
Preferred skills
HubSpot or Salesforce expertise, Microsoft Copilot/Azure experience, AI content generation tools, performance marketing scaling, SAP integration, enterprise AI governance
Technologies
HubSpot, Salesforce Account Engagement, Salesforce Marketing Cloud, Marketo, Eloqua, Meta, TikTok, LinkedIn, SAP, Microsoft Copilot, Azure, HeyGen, Gamma, ElevenLabs, Canva, Envato
Responsibilities
Develop scalable workflows for lead capture, enrichment, segmentation, and lifecycle management; Design and optimize marketing automation programs to improve conversion rates; Lead the development of MarTech strategy and roadmap; Establish governance standards for data structures, pipelines, and user adoption; Ensure integration between marketing automation, CRM, and business applications; Evaluate and implement AI-powered tools including chatbots and content generation; Manage platform adoption, training, and vendor relationships; Develop reporting frameworks to demonstrate business impact.
Seniority
Senior, hands-on IC
