Senior Marketing Manager, Singapore
Core
Drive Greater Asia marketing strategy for Big Home/Home Care, translating global priorities into regional opportunities and identifying strategic growth spaces.
Role type
Senior Marketing Manager (Category Strategy)
Builds
Regional marketing strategies, category growth plans, and innovation pipelines for Home Care products.
Domain
FMCG, Home Care, Fragrances
Deliverable
product features
Required skills
Category strategy, consumer insights, market dynamics analysis, cross-functional leadership, strategic storytelling, commercial acumen, innovation pipeline development
Preferred skills
Regional/multi-market Asian experience, fragrance industry background, white-space identification
Technologies
None stated
Responsibilities
Drive Greater Asia marketing strategy for Big Home/Home Care; Identify strategic growth spaces across laundry, fabric care, household cleaners, air care, and home fragrance; Build understanding of consumers and competitive dynamics across Greater Asia; Partner with Commercial teams to develop strategies for priority customers; Partner with Creative, R&D, and Insights teams to develop innovation platforms and fragrance portfolios; Act as a strategic connector across Marketing, Commercial, Creative, Perfumery, Consumer Insights, R&D, and Innovation.