Business Analytics Consultant Senior - Marketing & Customer Analytics
Core
Senior consultant measuring, analyzing, and optimizing marketing performance across direct mail, email, and digital channels to drive data-driven decisions.
Role type
Senior Business Analytics Consultant (Marketing & Customer Analytics)
Builds
Marketing campaign measurement strategies, analytical solutions, and executive dashboards
Domain
Banking/Finance, Marketing Analytics, Big Data
Deliverable
dashboards & analysis
Required skills
Python, SQL, Tableau, Power BI, Hadoop, Marketing campaign measurement, Statistical analysis, Data visualization
Preferred skills
AI-assisted development tools, Code management (Git/Bitbucket), Data storytelling
Technologies
Python, SQL, Hadoop, Tableau, Power BI, GitHub, Bitbucket, Jira, Microsoft Project
Responsibilities
Design and execute measurement strategies for marketing campaigns; Analyze campaign performance using metrics like ROMI and response rates; Develop and maintain analytical solutions using Python and SQL; Build advanced dashboards in Tableau or Power BI; Partner with stakeholders to translate business questions into analytical solutions; Manage work using project management tools
Seniority
Senior, hands-on IC