Content Marketing Specialist
Core
Develop and deliver campaign-aligned content strategies, translating complex technical electrical solutions into accessible messaging for industrial and engineering audiences.
Role type
B2B Content Marketing Specialist
Builds
Articles, whitepapers, case studies, infographics, landing pages, and email campaigns for nVent Fastening brands.
Domain
Electrical connections and protection solutions (industrial infrastructure)
Deliverable
product features
Required skills
Content strategy development, technical concept translation, SEO/AEO optimization, editorial calendar management, performance analytics, cross-functional collaboration
Preferred skills
B2B content marketing experience, New Product Introduction (NPI) support, CMS/marketing automation proficiency
Technologies
Marketo, Salesforce, Monday.com, JIRA
Responsibilities
Develop content strategies aligned with business marketing plans and global campaigns; Create on-brand content across multiple formats; Partner with technical subject matter authorities to interpret and communicate technical information; Manage the global editorial calendar; Improve performance through SEO/AEO principles and AI-enabled tools; Monitor and evaluate content performance metrics.
Seniority
Mid-level (3-5 years experience)
