Content Marketing Specialist
Core
Own and run the end-to-end content engine, delivering high-quality B2B content including thought leadership, case studies, and campaign content aligned to commercial priorities.
Role type
Content Marketing Specialist
Builds
Thought leadership, case studies, and campaign content for B2B markets
Domain
B2B marketing, consulting, professional services
Deliverable
product features
Required skills
Exceptional writing and editorial ability, command of written English with precision and authority, ability to manage multiple workstreams, execution focus, comfort working with senior stakeholders, familiarity with AI tools for content enhancement
Preferred skills
Experience in B2B marketing, consulting, or professional services
Technologies
AI tools
Responsibilities
Own the end-to-end content pipeline across thought leadership, case studies, and campaigns; Manage a structured content calendar aligned to business priorities; Work with subject matter experts to extract, structure, and refine content; Maintain editorial standards, tone of voice, and messaging consistency; Translate complex ideas into clear, engaging, and commercially relevant marketing content; Own the publishing process including website content management; Brief and collaborate with designers for creative assets; Track content and campaign performance; Identify opportunities to improve output and effectiveness; Optimise messaging, channels, and content based on insight; Bring structure to content development, sharing, and reuse; Ensure consistency in messaging and avoid duplication; Identify opportunities to amplify content across the organisation; Work closely with Partners and subject matter experts to extract insight; Manage competing priorities and maintain delivery momentum; Bring clarity and structure to a complex environment
Seniority
Mid-level, hands-on IC