Manager, Paid Social
Core
Managing day-to-day execution and optimization of Paid Social investment for the Athleta brand within Gap Inc.'s centralized Marketing Shared Services.
Role type
Manager, Paid Social
Builds
Paid Social campaigns and activations for Gap Inc. brands
Domain
Retail / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Social campaign management, agency partnership, KPI monitoring, cross-portfolio optimization, platform trend analysis, performance reporting, A/B testing, stakeholder collaboration
Preferred skills
Strategic planning, operational efficiency improvement, new capability adoption
Technologies
Paid Social platforms (Meta, TikTok, etc.), measurement tools
Responsibilities
Manage day-to-day Paid Social activation and execution; Partner with Media Agency teams on campaign execution and optimization; Monitor investment and creative performance against KPIs; Support cross-portfolio optimization and best practice sharing; Prepare and share campaign performance updates and testing results; Identify opportunities to improve campaign performance through testing and optimization.
Seniority
Manager, hands-on IC