Senior Program Manager - Marketing Operations
Core
Operational lead for Athleta's social content engine and seasonal campaign execution, managing organic social, paid media, and influencer workflows.
Role type
Senior Program Manager (Marketing Operations)
Builds
Social content workstreams and seasonal marketing campaigns for Athleta
Domain
Retail / E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Program management, team leadership, social media platform fluency, project planning, risk management, stakeholder alignment, process design, calendar management, resource coordination
Preferred skills
Airtable expertise, digital/ecommerce experience, retail environment background
Technologies
Airtable, Instagram, TikTok, YouTube, Pinterest
Responsibilities
Own end-to-end program management for social and paid media content; Design and improve systems for high-volume content production; Lead planning and coordination for quick-turn and seasonal productions; Establish stage gates for creative and media readiness; Manage versioning and revision cycles for content optimization; Coordinate shoot schedules and asset delivery dependencies; Lead and develop direct reports; Translate marketing briefs into detailed project plans
Seniority
Senior, hands-on IC with people management