Vice President, Integrated Brand Marketing
Core
Orchestrating a unified brand narrative and leading customer growth/digital strategies for the National Geographic Society across all touchpoints.
Role type
VP, Integrated Brand Marketing
Builds
Unified brand story, digital growth roadmap, and integrated marketing campaigns for a global non-profit brand.
Domain
Non-profit marketing, brand strategy, and digital audience growth.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global brand building and positioning, integrated marketing campaign leadership, content strategy and orchestration, digital growth roadmap design, team management and mentorship, data analysis for strategy adjustment, martech system proficiency, brand guardianship and risk assessment.
Preferred skills
Agency management experience, advocacy/non-profit/fundraising space experience, legacy brand management experience.
Technologies
Content Management Systems, SEO platforms, digital analytics, marketing automation, social listening platforms, audience analytics.
Responsibilities
Lead and evolve brand strategy across the Society; develop comprehensive integrated marketing plans; design holistic digital growth roadmaps; recruit and manage a team of 15-20 people; serve as a trusted advisor to senior leadership.
Seniority
Executive, strategic leadership with direct reports.