Marketing Specialist
Core
Develop and implement China Marketing Plans and 4P market plans for Flexible & Rigids Packaging, translating global strategy into growth and innovation initiatives.
Role type
Marketing Specialist (Strategic & Tactical)
Builds
China marketing plans, market insights, customer engagement programs, and growth strategies for flexible packaging.
Domain
Chemicals / Materials Science / Flexible Packaging
Required skills
Strategic marketing, market segmentation, competitive analysis, customer engagement, financial acumen, innovation management
Preferred skills
Knowledge of flexible packaging market, specialty polymers experience, MBA
Technologies
None stated
Responsibilities
Develop 3-5 year China Marketing Plans, drive market plan implementation to achieve growth targets, leverage marketing excellence to identify new growth opportunities, conduct competitive analysis and share gain initiatives.
Seniority
Mid-Senior (5+ years experience)