Associate Data Scientist (MMM)
Core
Develop and maintain Marketing Mix Modeling (MMM) and advanced analytics models to provide marketing insights and drive data-driven decision-making for Shell's business units.
Role type
Associate Data Scientist (Marketing Mix Modeling)
Builds
Marketing analytics models and insights for business stakeholders
Domain
Oil & Gas / Energy / Marketing Analytics
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Python, Statistics, Machine Learning, Data Analysis, Optimization, Hypothesis Testing, Time Series Analysis, Bayesian Regression, Linear Modeling, Feature Engineering
Preferred skills
Oil & Gas industry experience, Channel Attribution, Multi-touch attribution, Media budget optimization, PyMC/Robyn/Meridian libraries
Technologies
Python, PyMC, Robyn, Meridian
Responsibilities
Develop analytics models using specialized tools based on business problems; Identify the right set of models and develop code to execute them; Evaluate model validity scientifically and from a business perspective; Collaborate with marketing analytics leads and stakeholders to ensure models meet business needs; Manage and drive data collection, validation, and processing with Data Engineers; Articulate business insights and recommendations to stakeholders through presentations.
Seniority
Early Careers, 3+ years total experience, 2+ years in MMM