Brand Manager
Core
Lead brand communications, marketing initiatives, and campaigns to achieve business objectives for consumer tissue products, focusing on Malay and Chinese target audiences.
Role type
Senior Brand Manager
Builds
Integrated marketing plans, brand campaigns, and product launch support (via careerplan.io/jobs/R202940-brand-manager-at-averis)
Domain
FMCG / Consumer Goods (Tissue)
Deliverable
product features
Required skills
Brand strategy, campaign execution, target audience analysis, media planning, cross-functional leadership, competitive analysis, budget management, e-commerce support
Preferred skills
Coaching brand executives, managing creative designers, stakeholder management
Technologies
Digital platforms, social media, POSM, E-comm platforms
Responsibilities
Lead implementation of brand activities and campaigns; develop and deliver marketing campaigns for new product launches; manage media agency relationships and strategic media plans; analyze market data and competitor activities; monitor and report on brand performance and A&P spend; lead and coach internal creative designers and brand executives.
Seniority
Senior, hands-on IC