Director, Retail Sales Enablement
Core
Leading marketing strategy and content execution to power enterprise sales motion for dealer groups, OEM partners, and performance manager channels.
Role type
Director, Product Marketing (Enterprise Sales Enablement)
Builds
Enterprise sales enablement content, OEM-specific programs, performance manager tools, and GTM plans for retail portfolio.
Domain
Automotive / B2B Enterprise Sales
Deliverable
product features
Required skills
Enterprise sales enablement strategy, content ecosystem management (Seismic/Axle), AI tool fluency, GTM planning, people management, cross-functional collaboration, executive-level communication
Preferred skills
Automotive industry knowledge, OEM/dealer group marketing experience, MBA
Technologies
Seismic, Axle, AI content creation tools
Responsibilities
Own enterprise sales enablement marketing strategy, develop sales content library (pitch decks, battle cards, ROI calculators), lead content governance in Axle/Seismic, partner with sales leadership on training and enablement, develop OEM-specific marketing programs, create external-facing thought leadership and ABM assets, lead GTM planning for product launches, leverage AI to scale content production, define and track enablement KPIs, manage product marketing team members
Seniority
Director, hands-on leadership