Manager, Emerging Media
Core
Leads paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University's enrollment goals.
Role type
Manager, Paid Media & Demand Capture
Builds
PPL campaigns, emerging media partnerships, and audience testing programs for prospective student reach
Domain
Higher Education Marketing / Performance Marketing
Required skills
Paid media strategy, PPL campaign management, audience segmentation, performance optimization, partner management, data analysis, project management, cross-functional collaboration
Preferred skills
Higher education marketing experience, direct reports management
Technologies
Paid search, paid social, display, video, programmatic, Microsoft Office Suite
Responsibilities
Manage assigned PPL partners and campaigns including planning, execution, and optimization; Identify and test emerging channels, platforms, and partnerships; Analyze audience performance and recommend future investments; Monitor spend and collaborate with finance teams for budget management; Translate performance insights into actionable recommendations for leadership
Seniority
Manager, hands-on leadership