Marketing Manager, Faculty Events - NA HED Faculty (Remote)
Core
Planning and executing marketing events to drive awareness, engagement, and demand for Cengage's education products among faculty audiences.
Role type
Marketing Manager, Faculty Events
Builds
Faculty conferences, field events, sponsored events, and hosted experiences
Domain
Education Technology / Higher Education
Deliverable
product features
Required skills
Event marketing and experiential marketing concepts, multi-workstream leadership, speaker coaching, budget planning and allocation, vendor management, data analysis for event success metrics
Preferred skills
Experience with executive-level speakers, travel readiness
Technologies
SFDC
Responsibilities
Develop and implement faculty event strategies including theme development and content planning, Lead vision and experience design for events, Measure event success through attendance and revenue metrics, Coordinate event talent and production activities, Lead onsite ownership of events including staffing, Direct event budget planning and ROI monitoring, Manage onsite lead collection and follow-ups
Seniority
Mid-level, hands-on IC