Sr Content Marketing Manager, Faculty Programs (Remote)
Core
Develops and executes a strategic content program to drive faculty customer brand awareness, audience engagement, and business growth through storytelling and marketing performance.
Role type
Senior Content Marketing Manager (B2B SaaS/EdTech)
Builds
High-quality content assets (blogs, ebooks, white papers, video, sales enablement) and content distribution workflows for faculty customers.
Domain
EdTech / Higher Education / B2B SaaS
Deliverable
product features
Required skills
Content strategy & planning, B2B storytelling, SEO fundamentals, cross-functional collaboration, data-driven optimization, video editing direction, Adobe/Canva design
Preferred skills
EdTech/SaaS experience, marketing automation, demand generation, content performance analytics
Technologies
Adobe, Canva, Marketing Automation Platforms
Responsibilities
Partner on comprehensive faculty marketing content strategy; Create and oversee content across formats (events, blogs, ebooks, video); Collaborate with demand teams to support acquisition and conversion; Optimize content for discovery and performance using data; Lead content distribution workflows and provide guidance to contributors.
Seniority
Senior, hands-on IC