Marketing Manager - Corporate Pensions
Core
Redefine and execute key marketing support collateral for M&G's Corporate Pension Workplace propositions to support Client Managers in their conversations with employers, Schemes, and Advisers.
Role type
Manager-level B2B marketing specialist (financial services)
Builds
Integrated marketing plans, campaigns, and go-to-market strategies for workplace pension solutions
Domain
Financial services / Corporate Pensions / Workplace solutions
Deliverable
product features
Required skills
Take products to market, storytelling, channel optimization, audience targeting, project management, cross-functional collaboration, data visualization, campaign management, performance reporting
Preferred skills
Corporate Pensions, Workplace, B2B, financial services experience
Technologies
Data visualization tools, digital marketing platforms, SEO tools, social media platforms
Responsibilities
Develop compelling marketing collateral for the recommendation journey, craft narratives for key target markets, select and optimize channels for maximum reach, define and execute innovative marketing formats and campaigns, coordinate cross-functional input for go-to-market strategy, manage strategy creative and media briefings execution and budgeting, measure multi-channel marketing campaigns including events video thought leadership digital and social media, analyze data and feedback to improve strategies
Seniority
Manager, hands-on IC