Lead Digital Analytics & Adobe Customer Journey Specialist
Core
Lead the design, development, and optimization of analytics solutions using Adobe Analytics and Adobe Customer Journey Analytics (CJA) to uncover actionable business insights and measure digital marketing performance.
Role type
Lead Digital Analytics & Adobe Customer Journey Specialist
Builds
Measurement frameworks, KPIs, dashboards, and tracking solutions for digital channels
Domain
Financial Services (Asset Management & Insurance) + Digital Analytics
Deliverable
dashboards & analysis
Required skills
Adobe Analytics, Adobe Customer Journey Analytics (CJA), event tracking strategies, data layer design, attribution modeling, stakeholder management, data governance, regulatory compliance
Preferred skills
SQL, Python, R, Tableau, Google Analytics, A/B testing, machine learning for analytics
Technologies
Adobe Analytics, Adobe Customer Journey Analytics, Adobe Tags, data layers
Responsibilities
Design and develop analytics solutions; create measurement frameworks and dashboards; manage digital tracking frameworks and event tracking; partner with marketing to establish measurement plans; translate data into business recommendations; ensure adherence to analytics governance and privacy standards
Seniority
Senior, hands-on IC with strategic oversight
