Product Growth Marketing Manager
Core
Own organic growth for AI productivity products through content creation, SEO/AEO, social distribution, and conversion optimization without paid activation budgets.
Role type
Senior IC Product Growth Marketing Manager (PLG)
Builds
Organic acquisition funnels, content assets (demos, tutorials, social posts), and conversion-optimized landing pages for Zoom's AI-native productivity suite.
Domain
SaaS / AI / Productivity Tools
Deliverable
product features
Required skills
PLG strategy, end-to-end content creation, SEO/AEO, CRO experimentation, multi-platform social distribution, product storytelling, data-driven iteration
Preferred skills
AI tool fluency, experience building content channels from scratch, background in AI-native/SaaS/creator-product companies
Technologies
AI tools for research/scripting/editing, X, YouTube, LinkedIn, Reddit, TikTok, Instagram Reels
Responsibilities
Develop deep product knowledge and translate positioning into outcome-oriented messaging; create and publish all content from concept to measurement; optimize acquisition funnels and landing pages; execute SEO/AEO and social distribution; track engagement and adoption signals to iterate; partner with product and online marketing teams
Seniority
Senior, hands-on IC