Marketing Manager, ASEAN
Core
Develop and execute regional marketing strategies to drive business growth, market penetration, and customer engagement for medical devices and software solutions across Southeast Asia.
Role type
Regional Marketing Manager (Healthcare/Medical Technology)
Builds
Regional marketing programs, go-to-market plans, localized content, sales enablement materials, and customer education events.
Domain
Healthcare / Medical Technology / Cardiopulmonary and Respiratory Care
Deliverable
product features
Required skills
Regional marketing strategy, go-to-market planning, demand generation, sales enablement, market intelligence analysis, budget management, cross-cultural stakeholder management, project management
Preferred skills
Experience in healthcare, medical devices, or life sciences; experience managing distributors and external agencies
Technologies
None explicitly stated
Responsibilities
Develop and execute regional marketing strategies; Lead go-to-market planning for product launches; Partner with sales teams to support demand generation; Gather and analyze market intelligence; Develop and localize marketing content; Plan and manage regional events and customer education programs; Monitor marketing performance and ROI; Manage marketing budgets and external vendors; Ensure compliance with industry regulations; Mentor team members
Seniority
Mid-Senior, hands-on IC