Digital Analytics Business Analyst & Consultant
Core
Strategic, client-facing partner translating business goals and performance data into analytics strategies, requirements, insights, and recommendations to improve customer experience and digital transformation outcomes.
Role type
Senior IC business analyst & consultant (digital analytics)
Builds
Measurement frameworks, KPIs, reporting requirements, and client-ready documentation for digital transformation and customer experience initiatives.
Domain
Digital marketing, customer experience, and data analytics consulting
Deliverable
dashboards & analysis
Required skills
Business analysis, digital analytics strategy, stakeholder management, requirements gathering, data interpretation, visualization, client presentation, critical thinking, adaptability
Preferred skills
Digital transformation support, customer journey optimization, experimentation, personalization, analytics adoption, consent management
Technologies
Adobe Analytics, GA4, Adobe Customer Journey Analytics, Power BI, Tableau, Google Data Studio, Google Tag Manager, Adobe Target, Optimizely, Adobe Real-Time CDP, Tealium, OneTrust, Cookiebot, TrustArc, Usercentrics
Responsibilities
Lead discovery sessions and stakeholder interviews to identify business needs; analyze digital and customer journey data to identify trends and actionable insights; translate business objectives into measurement frameworks and reporting requirements; create and interpret reports, dashboards, and visualizations; partner with analytics engineers and architects to define data collection and tagging solutions; communicate findings and recommendations to business and executive audiences
Seniority
Senior, hands-on IC