Field Marketing Manager
Core
Own and execute UK field and virtual events strategy to drive pipeline growth and convert interest into qualified opportunities for a B2B SaaS AI platform.
Role type
Field Marketing Manager (Events & Demand Gen)
Builds
In-person events (roadshows, dinners, roundtables), virtual webinars, and integrated demand generation campaigns.
Domain
B2B SaaS / Enterprise AI / Low-Code Development
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B events strategy, virtual event execution, pipeline management, budget management, stakeholder alignment, project management, ROI analysis, CRM segmentation, AI tool utilization
Preferred skills
Webinar platform expertise, ABM tool experience, SDR organization collaboration
Technologies
Salesforce, 6sense, Outreach, GenAI tools
Responsibilities
Design and run field events and webinars, align events with sales pipeline priorities, manage event budgets, track revenue contribution, support integrated campaigns (ABM, email, social), manage vendor relationships
Seniority
Mid-Senior, hands-on IC
