Omnichannel Sr. Marketing Manager
Core
Leads insight-driven omnichannel marketing strategies to accelerate profitable growth for Mars Snacking across Amazon, DoorDash, and Instacart platforms.
Role type
Senior IC omnichannel marketing manager
Builds
Connected shopper experiences and growth strategies across retail media and digital commerce channels
Domain
Consumer Packaged Goods (CPG) / Digital Commerce / Retail Media
Deliverable
product features
Required skills
Shopper marketing, Retail media network expertise, Digital advertising (Paid Search, Display), dCommerce platform management, Strategic account planning, Data analysis & ROI optimization, Agency management, Budget stewardship
Preferred skills
MBA or graduate-level degree, Experience in Sales/Brand/Insights functions, Amazon/DoorDash/Instacart platform experience, Experience in diverse CPG functions
Technologies
Amazon, DoorDash, Instacart, Retail media networks, Paid Search, Display Advertising
Responsibilities
Lead development and execution of customer-specific omnichannel marketing plans; Translate shopper insights into growth strategies and activation priorities; Design connected experiences across the shopper journey; Partner with Sales, Brand, and dCommerce teams to align plans with business objectives; Shape annual account planning; Identify priority learning agendas and research needs; Establish objectives and measurement plans; Build strategic partnerships with complementary brands; Lead test-and-learn programs; Lead agency partners from brief through execution; Manage budget with accountability for financial stewardship.
Seniority
Senior, hands-on IC with direct reports