PLG Strategy Lead
Core
Define and operationalize a unified Product-Led Growth (PLG) operating model, metrics framework, and cross-functional workflows to accelerate Adobe's business growth.
Role type
Senior Product-Led Growth Strategy Lead
Builds
Scalable PLG operating model, unified metrics & reporting frameworks, cross-functional GTM playbooks
Domain
SaaS / Creative Cloud / Enterprise Software
Deliverable
product features
Required skills
PLG strategy, cross-functional leadership, operating model design, data-driven experimentation, stakeholder influence, OKR planning
Preferred skills
SEO, marketing technologies, enterprise operations, compliance environments, SLG-PLG hybrid motions
Technologies
Adobe Experience Platform, Adobe Experience Manager, GenStudio
Responsibilities
Lead assessment of PLG engines (activation loops, acquisition, experimentation); Define scalable operating model aligning with governance; Build metrics/taxonomy system for customer health and funnel performance; Establish cross-org alignment and centralized information processes; Operationalize end-to-end customer lifecycle workflows; Drive change management and executive influence for long-term roadmap.
Seniority
Senior, hands-on IC with strategic leadership
