冠军宠物-Online Trade Marketing Manager
Core
Design and manage all-channel value chain (VC) strategies, promotion guidelines, and product mix for pet food brands across e-commerce and other platforms.
Role type
Senior Trade Marketing Manager (E-commerce)
Builds
Omnichannel product rollout strategies, channel investment plans, and value chain optimization.
Domain
Consumer Packaged Goods (Pet Food) / E-commerce
Deliverable
product features
Required skills
All-channel trade marketing, omnichannel strategy, cross-functional team leadership, budget management, KPI tracking, contract and rebate management
Preferred skills
E-commerce sales experience, financial knowledge
Technologies
N/A
Responsibilities
Design promotion guidelines and price tiers across all channels; establish VC monitoring mechanisms; build channel positioning and product mix strategies; coordinate sales, marketing, supply chain, and finance teams for key business cycles; manage channel investment KPIs and ROI.
Seniority
Senior, hands-on IC