VP, Product
Core
Define multi-year vision for digital product and platform, own customer experience from onsite to checkout, and drive revenue metrics (conversion, AOV, LTV) for a DTC subscription e-commerce brand.
Role type
VP of Product & Engineering (Strategy & Leadership)
Builds
Digital product, platform, and customer experience for a cat food subscription brand
Domain
Consumer E-commerce / DTC Subscription
Deliverable
product features
Required skills
Product strategy, Engineering leadership, Revenue accountability, UX/Onsite experience, DTC/Subscription commerce, Team building, Technical direction
Preferred skills
Shopify experience, Product-Marketing partnership, GM-level commercial mindset
Responsibilities
Define product and technology roadmap, Own product and experience metrics tied to revenue, Build and lead cross-functional product and engineering org, Set technical direction and make build-vs-buy decisions, Partner with Marketing on growth and retention strategies
Seniority
VP, Strategy & Leadership