Brand Insights & AI Innovation Manager
Core
Define target audience profiles and establish quantitative frameworks to evaluate trust and reputational impact for the Mars corporate brand across consumers, associates, and policymakers.
Role type
Senior Brand Insights & AI Innovation Manager
Builds
Quantitative trust evaluation models, annual consumer learning plans, and an AI Center of Excellence for global Corporate Affairs.
Domain
FMCG / Corporate Brand Management / AI Strategy
Deliverable
dashboards & analysis
Required skills
Consumer insights, quantitative framework development, AI tool adoption, stakeholder ecosystem mapping, budget management, AI capability building
Preferred skills
Corporate brand experience, FMCG category experience
Technologies
AI tools and workflows
Responsibilities
Develop target audience profiles across the Mars corporate brand stakeholder ecosystem; Establish a quantitative framework for evaluating trust across the brand ecosystem; Define and execute annual learning plans for foundational knowledge; Identify opportunities to accelerate and adopt AI tools and workflows; Serve as the AI CoE for global Corporate Affairs by identifying opportunities and driving adoption.
Seniority
Senior, hands-on IC