E-Commerce Marketing Manager, North America
Core
Strategic partner within the e-commerce Sales Team building marketing partnerships and managing digital campaigns with customers such as Amazon, Chewy, and Petco.
Role type
E-commerce Shopper Marketing Manager
Builds
Full-funnel shopper marketing plans and optimized retail media campaigns for Amazon, Chewy, and Petco
Domain
Premium pet food industry + Retail Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Retail media ownership & optimization, Audience targeting & keyword bidding, Full-funnel campaign management, Digital store optimization (PDS), Sales growth & performance analysis, Cross-functional collaboration, Customer insights & competitive analysis, Budget & resource management, Agency management
Preferred skills
Growth mindset, Proactive action-oriented approach, Results-driven
Technologies
Amazon Vendor Central, Chewy platform, Salsify, NielsenIQ, Power BI
Responsibilities
Own retail media performance and optimization; Develop and execute audience targeting strategies; Implement full-funnel shopper marketing strategies; Build action plans to optimize retailer pages and Brand Stores; Monitor and analyze campaign performance metrics; Collaborate with sales and marketing teams; Analyze customer behavior and competitive activity; Influence Annual Account Business Planning; Manage overall budget for e-commerce campaigns; Drive Test & Learn Roadmap; Manage Retail Media Agency
Seniority
Mid-Senior, hands-on IC
