Brand PR Director, Confectionary
Core
Lead earned-first brand communications and reputation management for Mars Snacking's iconic confectionary portfolio (M&M'S, SNICKERS, SKITTLES, EXTRA) in North America.
Role type
Senior Brand PR Director
Builds
Brand equity, cultural relevance, and consumer engagement for billion-dollar confectionary brands
Domain
Consumer Packaged Goods (Confectionary)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
earned media strategy, brand storytelling, reputation management, agency management, cross-functional leadership, budget oversight ($15M+), KPI definition, partnership activation
Preferred skills
multi-brand portfolio leadership, line management experience, retail/paid media/influencer/social channel knowledge
Technologies
industry-leading analytics tools, KPI dashboards
Responsibilities
Drive strategic direction and execution of brand PR and earned-first communications; Identify cultural conversations and media moments to increase brand awareness; Unify external brand communications across earned media and portfolio-wide campaigns; Develop and maintain messaging architecture including core narratives and tone-of-voice; Mentor a high-performing team and spearhead agency management and optimization; Manage annual planning and budget allocation for brand communications; Establish KPIs and measurement frameworks to evaluate earned media performance; Support executive visibility through message development and media training
Seniority
Senior, hands-on IC with team leadership