Human Intelligence Manager
Core
Lead consumer and human intelligence agenda for Fruity Candy portfolio in North America, translating insights into business strategy and growth opportunities.
Role type
Manager, Consumer Insights & Strategy
Builds
Brand and portfolio growth strategies for Fruity Candy
Domain
CPG/FMCG, Consumer Insights, Market Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
strategic business partnering, custom qualitative and quantitative research design, syndicated data analysis, cross-functional stakeholder influence, external agency management, insight activation
Preferred skills
advanced degree in related field
Technologies
N/A
Responsibilities
Drive Consumer Insights Agenda, Build Deep Consumer & Category Understanding, Bring the Consumer Point of View, Identify Growth Opportunities, Shape Brand & Business Strategy, Drive Proactive, Consumer-Led Decisions, Lead Integrated Learning & Research, Synthesize Data into Business Impact, Build Strong Cross-Functional Partnerships, Communicate Insights with Impact, Drive Insight Activation
Seniority
Manager, strategic IC