Associate Director, Discover Marketing
Core
Lead internal entrepreneurship initiatives to identify, incubate, and scale breakthrough snacking innovations by translating consumer pain points into tangible products and experiential solutions.
Role type
Associate Director, Innovation Marketing Lead
Builds
Scalable growth platforms for new snacking products and innovations
Domain
Consumer Packaged Goods (CPG) / Snacking / Front-end Innovation
Deliverable
product features
Required skills
CPG brand marketing, new product development (NPD), Design Thinking, Lean Startup, Agile co-creation, consumer insights research, P&L modeling, external partnership management, executive storytelling
Preferred skills
MBA in Marketing/Innovation/Business Strategy, AI tools proficiency
Technologies
AI tools, digital trend platforms
Responsibilities
Lead multi-disciplinary innovation project teams; Champion consumer pain points and unmet needs; Partner with R&D and Design to prototype concepts; Run rapid consumer experiments to validate desirability; Co-create propositions with external networks; Craft value proposition canvases and business cases; Package insights for handover to commercialization teams; Monitor emerging macro trends and cultural shifts; Track discovery platform milestones and pipeline impact.