Gerente de Marca e Portfólio
Core
Lead brand and portfolio strategy for dog and cat product lines to drive sustainable growth and enhance pet health and well-being.
Role type
Senior Brand & Portfolio Manager (FMCG)
Builds
Consumer pet food products and brand campaigns
Domain
Pet care / FMCG
Deliverable
product features
Required skills
Brand management, portfolio management, market analysis, project management, budget management, cross-functional collaboration
Preferred skills
MBA, team leadership
Technologies
None stated
Responsibilities
Develop and implement short, medium, and long-term product strategies aligned with global brand guidelines; build and manage annual marketing and innovation plans; conduct market research to transform shopper behavior data into tactical initiatives; optimize product portfolio for competitiveness in assortment, pricing, and channel needs; develop consistent brand narratives to support sales channels and pet owner education; collaborate with Sales, Trade, Corporate Affairs, and Supply Chain; coordinate with partner agencies and exchange best practices with the global community.
