Digital Education Manager
Core
Manage digital engagement strategies and CRM operations for professional audiences including veterinarians, breeders, and pet retailers to drive activation, retention, and NPS.
Role type
Digital Education Manager (B2B CRM & Engagement)
Builds
Digital engagement platforms, content, educational activities, and CRM campaigns for professional petcare audiences
Domain
Petcare / Animal Health / Veterinary
Deliverable
product features | dashboards & analysis
Required skills
B2B CRM operations, campaign deployment, user segmentation, data quality management, performance reporting, audience behavior analysis, content planning, cross-functional collaboration
Preferred skills
Experience in Petcare/Animal Health/Veterinary industries, loyalty/membership program management, KOL engagement, project management
Technologies
2B CRM platforms, E2E campaign tools, analytics dashboards
Responsibilities
Plan and execute digital engagement strategies for professional audiences; manage CRM operations including segmentation and campaign deployment; monitor engagement metrics and generate performance reports and actionable insights
Seniority
Mid-Senior, hands-on IC