Digital Marketing Specialist (Onsite - Official Website Manager))
Core
Manage Royal Canin Korea's official website, including content optimization, recruitment program operations, traffic monitoring, and budget administration.
Role type
Digital Marketing Specialist (Onsite Website Manager)
Builds
Official website content, sampling programs, traffic tracking data, and marketing deliverables
Domain
FMCG (Pet Nutrition) + Digital Marketing
Deliverable
product features | dashboards & analysis | client delivery
Required skills
onsite content management, recruitment program management, UTM parameter management, traffic performance monitoring, budget processing, cross-functional liaison, agency management
Preferred skills
FMCG marketing experience, agency experience, knowledge of onsite platforms
Technologies
UTM parameters, digital asset management tools, traffic analytics platforms
Responsibilities
Drive end-to-end management of digital assets including product displays and promotional banners; Manage sampling program including portfolio, inventory, and logistics; Monitor on-site traffic performance and notify anomalies; Oversee marketing team budget processing; Align with Sales and E-com units; Manage external agencies for delivery
Seniority
Mid-level, hands-on IC
