Consumer Market Insight Manager
Core
Lead consumer, customer, and market research to uncover growth opportunities and drive data-driven decisions for pet owner trends and loyalty.
Role type
Senior market insight manager
Builds
Consumer insights, segmentation strategies, and innovation pipelines
Domain
FMCG / Consumer Health / Retail / Mom-Baby
Deliverable
dashboards & analysis
Required skills
Strategic thinking, consumer centricity, data analytics, insight generation, storytelling, collaboration
Preferred skills
FMCG, Consumer Health, Retail, Mom-Baby industry experience, AI-enabled approaches
Responsibilities
Lead consumer and market research to uncover growth opportunities; Monitor market dynamics, competitors, and emerging pet owner trends; Partner with CRM, Digital, and Data teams to leverage first-party data; Support segmentation, journey mapping, engagement, and loyalty insights; Lead concept, communication, and consumer validation studies; Champion consumer-centric thinking and bring new methodologies and tools to insights