Customer Activation
Core
Leverage data analysis to identify business growth opportunities, design customer marketing activities, and drive incremental growth across channels.
Role type
Channel Strategy & Business Development Manager
Builds
Channel business plans, marketing activities, product distribution strategies, and market execution improvement plans
Domain
Retail / FMCG / Consumer Goods
Deliverable
product features
Required skills
Data analysis, Channel management, Marketing strategy, Product promotion, Business partnership, Execution planning
Preferred skills
Market environment adaptation, Expense ratio optimization, SKU growth identification
Responsibilities
Adjust channel business plans based on market changes, Design customer marketing activities and investment plans, Identify high-growth SKUs and develop distribution plans, Formulate market execution improvement plans, Collaborate with provincial managers to achieve quarterly targets