Sr. Analyst, US Customer Engagement Measurement & Insights
Core
AI-enabled analytics practitioner supporting measurement, analysis, and optimization of omnichannel customer engagement across HCP and patient touchpoints to inform commercial decision-making.
Role type
Senior Individual Contributor (Analytics & Measurement)
Builds
Campaign performance insights, experimentation outputs, and data-driven recommendations for channel strategy.
Domain
Pharmaceutical/Biotech industry + Omnichannel Customer Engagement & AI Analytics
Deliverable
production ML models
Required skills
Causal inference, Uplift modeling, Multi-touch attribution, Python, SQL, Statistical analysis, Data visualization, Stakeholder communication
Preferred skills
Generative AI/LLM application, Cloud analytics (Databricks/Snowflake), Pharmaceutical industry experience, Markov chain modeling
Technologies
Python, SQL, PowerBI, Tableau, Databricks, Snowflake, Git, SharePoint
Responsibilities
Execute measurement analyses for omnichannel engagement effectiveness; Design and execute AI-informed test-and-learn strategies (A/B tests, lift studies); Apply advanced statistical techniques to measure incremental impact; Partner with commercial stakeholders to design AI-enabled measurement solutions; Mentor junior analysts on measurement methodologies.
Seniority
Senior, hands-on IC (via careerplan.io/jobs/R1606586-sr-analyst-us-customer-engagement-measurement-insights-at-bristolmyerssquibb)
