Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis
Core
Director leading Long-Term Care (LTC) go-to-market launch strategy for an investigational Alzheimer's Disease Psychosis indication, focusing on engaging LTC stakeholders and developing compliant marketing materials.
Role type
Senior IC Director, HCP Marketing (Neuroscience/LTC)
Builds
LTC marketing initiatives, educational resources, and speaker programs for an investigational Alzheimer's Drug
Domain
Neuroscience / Psychiatry / Geriatrics / Long-Term Care
Deliverable
product features
Required skills
LTC market strategy, HCP engagement, speaker program management, cross-functional collaboration, budget management, regulatory compliance, analytics, agency oversight
Preferred skills
Neuroscience/Alzheimer's domain expertise, brand launch experience, geriatrics/psychiatry background
Technologies
None stated
Responsibilities
Uncover LTC customer insights and identify marketplace needs; Lead development and execution of LTC marketing initiatives and educational materials; Coordinate LTC speaker programs with Medical Affairs; Develop compliant speaker content emphasizing safety and empathy; Serve as primary marketing liaison to field teams; Direct strategic LTC marketing programs and evaluate performance via analytics/ROI; Manage LTC promotional budget; Ensure MLR process compliance; Lead collaboration with advertising agency; Develop external relationships with LTC stakeholders and KOLs
Seniority
Director, strategic leadership & execution
