Manager, Integrated Communications Planning
Core
Own the execution layer of integrated communications planning, translating brand strategy into connected plans across paid, earned, shared, and owned channels to build relationships with pet parents.
Role type
Manager, Integrated Communications Planning
Builds
Integrated communications plans and channel strategies for assigned brands or portfolio clusters
Domain
Consumer Packaged Goods (CPG) / Brand Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated planning, media planning, communications planning, leading plans across paid/earned/shared/owned channels, partnering with analytics on measurement design and MMM interpretation, managing budgets, holding agency partners accountable, working in matrixed environments
Preferred skills
Masters degree, CPG experience, multi-brand portfolio environment experience, audience technology landscape knowledge (campaign management, audience activation, measurement platforms)
Technologies
campaign management platforms, audience activation platforms, measurement platforms
Responsibilities
Lead brief intake and develop integrated communications plans ensuring connected channel systems; Partner with Audience Manager to integrate audience strategy into channel planning; Act as primary planning partner for agencies to challenge recommendations and hold them to outcomes; Build learning into plans by defining hypotheses and ensuring measurement design; Manage assigned brand budgets, track pacing, and flag risks; Serve as trusted strategic partner to brand teams in planning cycles
Seniority
Manager, hands-on IC
