Director, US Breyanzi Patient Marketing
Core
Lead Breyanzi's patient marketing strategy to drive CAR T class growth and differentiation among eligible lymphoma patients, caregivers, and advocacy partners.
Role type
Director, Patient Marketing
Builds
Direct-to-patient (DTP) marketing initiatives, patient education campaigns, and paid media strategies for Breyanzi.
Domain
Oncology/Hematology, Cell Therapy
Deliverable
product features
Required skills
People leadership, in-line brand marketing, patient marketing strategy, DTC non-personal promotion strategy, data analytics, strategic planning, team mentorship
Preferred skills
Oncology/Hematology marketplace knowledge, patient advocacy relationship management, MBA or Advanced Degree
Technologies
None stated
Responsibilities
Develop patient education and awareness strategies, increase Breyanzi recognition among target audiences, lead DTP marketing initiatives, collaborate with patient advocacy groups, activate patient testimonials, execute DTC paid media strategy, partner with matrix teams, leverage data to refine strategies, drive senior management reviews, lead and mentor the patient marketing team
Seniority
Director, strategic leadership with hands-on team management
