Executive Director, Reblozyl Marketing Brand Lead
Core
U.S. brand leader for Reblozyl (a hematology/oncology therapy) responsible for driving brand performance, lifecycle management, and commercial growth across approved and future indications.
Role type
Executive Director, Marketing Brand Lead
Builds
Reblozyl brand strategy, commercial plans, and global lifecycle management initiatives
Domain
Biopharmaceuticals, Hematology, Oncology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing leadership, brand portfolio management, lifecycle management, cross-functional stakeholder influence, global commercialization strategy, market access navigation, team building and talent development
Preferred skills
MBA or advanced degree, experience with late-stage pipeline assets, hematology or lymphoma brand leadership, U.S. and global commercialization experience
Technologies
None stated
Responsibilities
Lead development and execution of U.S. Reblozyl brand strategy; Own brand performance and market growth; Develop annual brand and operating plans; Drive positioning, messaging, and omnichannel execution; Partner with global teams on launch and expansion strategies; Lead cross-functional business team and recruit/develop talent; Deliver strategic recommendations to senior leadership
Seniority
Executive, strategic leadership with global scope
