Senior Product Manager, Marketing (Reblozyl marketing Myeloid TA, Hematology)
Core
Strategic planning and execution for Luspatercept (Reblozyl) and MDS therapeutic area in Japan, focusing on thought leader engagement, field execution, and sales force development.
Role type
Senior Product Manager, Marketing
Builds
Brand strategy and market position for BMS portfolio in Hematology
Domain
Healthcare / Hematology / Japan Market
Deliverable
product features
Required skills
Marketing strategy, Marketing research, Sales forecasting, Project management, Healthcare system knowledge (Japan), Logical problem solving, Stakeholder leadership, Campaign execution, Negotiation, Business English
Preferred skills
None stated
Technologies
None stated
Responsibilities
Engage thought leaders to increase brand advocacy, Lead field execution, Coordinate nationwide doctor-to-doctor programs, Develop and implement plans of action for sales force, Ensure effective field implementation, Implement customer targeting strategy, Plan and execute sales force training, Develop brand strategy based on customer insights, Identify business opportunities and key success factors, Plan marketing actions and budget, Report brand performance to senior management
Seniority
Senior, hands-on IC
