玛氏宠物-Trade Marketing Manager-北京/上海
Core
Serve as the brand e-commerce channel co-pilot, tracking business performance and profit to ensure strategy execution, while acting as the channel representative in new product development (NPD) projects.
Role type
Trade Marketing Manager (E-commerce)
Builds
Brand campaigns, NPD launch plans, and cross-functional project deliverables for the e-commerce channel.
Domain
Consumer Packaged Goods (Pet Care) / E-commerce
Deliverable
product features | dashboards & analysis
Required skills
E-commerce trade marketing, business analysis, new product development (NPD) leadership, cross-functional project management, campaign planning, data-driven insight generation
Preferred skills
Digital tool utilization, financial performance analysis, market information interpretation
Technologies
Digital tools for brand growth and investment optimization
Responsibilities
Track and diagnose e-commerce channel business performance and profitability; Lead channel-specific new product development (NPD) projects from design to post-launch review; Plan and execute major brand campaigns and platform IP activities; Deliver brand business scorecards and channel diagnostics; Identify opportunities for brand growth and investment optimization in e-commerce channels.