Marketing Manager
Core
Develops and executes brand strategies to drive portfolio growth, sales performance, and new product launches for FMCG products.
Role type
Brand Manager
Builds
Brand strategies, marketing plans, activation strategies, pricing strategies, and new product launches
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Brand strategy development, market trend analysis, competitor activity evaluation, sales forecasting, budget management, project management, pricing strategy, new product launch planning, distribution planning
Preferred skills
Experience in international FMCG companies, experience in Brand Manager role
Technologies
None stated
Responsibilities
Develop and deploy long-term and short-term strategy to drive portfolio; Lead annual marketing plan; Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities; Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products; Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products
Seniority
Mid-level, hands-on IC