Brand Manager – Personal Hygiene (Premier & Carex)
Core
Develop and implement brand strategy to grow market share, volume, value, and profitability for personal hygiene brands.
Role type
Brand Manager
Builds
Regional brand plans and new product development (NPD) initiatives
Domain
FMCG / Personal Hygiene
Deliverable
product features
Required skills
Brand strategy development, consumer insight generation, pricing policy definition, NPD process management, regional performance monitoring
Preferred skills
Digital marketing, communication
Technologies
MS Office Suite
Responsibilities
Contribute to brand strategy creation and oversee implementation; monitor regional brand performance via health indicators and consumer KPIs; lead NPD process and ensure handover to CBU; define pricing policy; develop regional communication material aligned to strategy.
Seniority
Mid-level, hands-on IC
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