Category Marketing Lead
Core
Execute dual-brand strategies across online and offline channels for pet nutrition brands, managing large-scale events and omnichannel alignment.
Role type
Category Marketing Lead (dual-brand strategy & omnichannel)
Builds
Brand visibility, consumer engagement, and synchronized sales promotions across physical stores and e-commerce platforms.
Domain
Pet Nutrition / FMCG
Deliverable
product features
Required skills
Brand building, channel operation, event management, cross-functional coordination, data analysis, strategy execution
Preferred skills
E-commerce expertise, offline event planning, resource coordination
Technologies
Data analytics tools, CRM systems, event management platforms
Responsibilities
Align mid-to-long term strategies for two brands; plan and execute industry exhibitions (e.g., Asia Pet Fair, CIIE); develop in-store experiences and e-commerce brand guidelines; synchronize online/offline marketing schedules; monitor campaign performance via data insights.
Seniority
Mid-Senior, hands-on IC
