Category Marketing Lead
Core
Execute dual-brand strategies across online and offline channels for pet nutrition brands, managing large-scale events and omnichannel alignment.
Role type
Senior Category Marketing Lead (Omnichannel)
Builds
Integrated brand experiences, flagship campaigns, and synchronized online-offline marketing schedules.
Domain
Pet Nutrition / Consumer Packaged Goods
Deliverable
product features
Required skills
Dual-brand strategy execution, large-scale event planning, omnichannel alignment, data-driven optimization, cross-functional coordination, e-commerce channel operation
Preferred skills
Business acumen, resource coordination, data literacy
Technologies
Data analytics tools, CRM systems, event management platforms
Responsibilities
Align mid-to-long term strategies and implementation timelines for two brands; lead end-to-end planning and execution of industry exhibitions; develop in-store experience and customer acquisition strategies; synchronize online and offline marketing schedules for key milestones; monitor performance data to optimize brand and channel effectiveness.