Pet Nutrition Market Activation Manager
Core
Lead holistic market activation strategy and execution across the Nordic region to drive growth and ROI for pet nutrition products.
Role type
Senior Market Activation Manager (Nordics)
Builds
In-store, customer, and online BTL media activation plans and campaigns
Domain
Pet Nutrition / Retail Media / Nordic Markets
Deliverable
product features
Required skills
Strategic planning, cross-functional leadership, budget management, data analysis, localization, stakeholder influence
Preferred skills
Customer experience, retail landscape knowledge, coupon activation management
Technologies
S&OP, POS systems, activation toolkits
Responsibilities
Own and lead the Nordic activation strategy to maximize ROI; Lead cross-functional collaboration with Category, Sales, and eCom teams; Manage full budget ownership and governance; Drive localization of activation toolkits for Nordic markets; Execute pre-launch tracking and post-launch reviews; Lead coupon activation delivery across markets; Shape future capability in Retail Media
Seniority
Senior, hands-on IC with regional leadership